
Trends with Travis: What’s Your Customer’s Outdoor Vibe?
From Coastal Dreamers to Modern Hosts, discover the 4 major outdoor kitchen design personalities and WeatherStrong® finishes trending this season.

Erica Explains: RTF vs. Painted Finishes
When you're helping customers narrow down cabinet finishes, the decision often comes down to just a few key priorities. Today, I want to walk through the difference between two popular options: RTF...

Erica Explains: Why Heat Shields Matter
When we’re designing beautiful kitchens, it’s easy to focus on door styles, finishes, and layout details. But today, I want to talk about something small that plays a big role in long-term performa...

Erica Explains: What Is Rigid Tough Finish (RTF) Cabinetry?
RTF has come a long way, and it’s one of the most misunderstood cabinet finishes. In this edition of Erica Explains, we break down what Rigid Tough Finish really is, how it compares to older finish...

When Performance Matters: WeatherStrong® in the Garage
Not every garage lives the same life. Some are clean, low-traffic storage spaces. Others take on much more — daily use, exposure to moisture, temperature swings, and constant wear. That’s where Wea...

Maximizing Outdoor Spaces: Design Tips for Functional Outdoor Kitchens
Outdoor kitchens are more than just a trend—they're a lifestyle enhancement. As a designer, crafting these spaces allows you to transform backyards into extensions of the home, fostering memorable ...




