Can you believe it’s already June? The weather is heating up, and you know what that means: it’s time to take the cooking outside.
Lately, I’ve been noticing that color is the absolute order of the day. Customers aren’t just looking for standard setups anymore; they want a backyard that makes a statement. Blue, green, gray, and rich woodtones are sparking major conversations on the showroom floor.
When customers walk in looking to build their dream backyard setup, they usually fall into one of four distinct design "personalities." To help you guide them to the perfect WeatherStrong® finish, I’ve broken down these styles below.
(Consider this your cheat sheet to being the host with the most design solutions!)
1. The Coastal Dreamer 🌊
The Customer Vibe: They love sea breezes, crisp whites, and a relaxed, barefoot-by-the-beach energy.
The WeatherStrong Match: Shell White or Sapphire Blue—light, bright, and always in style.
Travis’s Tip: Tell them to pair these with rattan stools and blue-striped cushions. And don’t forget to suggest a built-in fridge. Why? Because keeping the rosé chilled means fewer trips inside. Sea for yourself how much they love it!
2. The Modern Host 🍸
The Customer Vibe: Clean lines, bold choices, and a touch of drama. They want their backyard to feel like a five-star rooftop bar.
The WeatherStrong Match: Pitch Black or Wrought Iron
Travis’s Tip: Integrated appliances are where its at! Talk to your customers about a fan-favorite pizza oven or a sleek Jupiter refrigerator. It makes the space incredibly usable. Frankly, if they aren’t looking at a modern WeatherStrong island setup, they're missing the big picture.
3. The Rustic Gatherer 🪵
The Customer Vibe: Warm, welcoming, and casual. They want wood grains, cozy textures, and a space filled with family and laughter.
The WeatherStrong Match: Mahogany or Dark Ash—tones that blend seamlessly with nature.
Travis’s Tip: These customers take their cooking seriously. Suggest a layout that accommodates a Jupiter grill with double side burners. When they realize WeatherStrong gives them that gorgeous wood look without the maintenance of real wood, it’s a total game-changer. (Or should I say, grain-changer?)
4. The Tropical Escapist 🌴
The Customer Vibe: Island life, rich greenery, and a laid-back energy that turns every weekend into a staycation.
The WeatherStrong Match: Reef Blue or Whitewash—rich, relaxed, and full of character.
Travis’s Tip: Encourage them to go bold with colorful tile backsplashes and outdoor fabrics. This look is all about bringing joy to the backyard. If they’re on the fence, just tell them it's the perfect backdrop for a piña colada. 🍹
Travis’s Bottom Line: Pull Up a Seat!
No matter which personality your customer leans toward, islands are huge right now. Designing a layout with an island bar allows friends and family to pull up a seat and hang out while the chef grills up some corn or eggplant on a Jupiter grill.
The best part? WeatherStrong’s durable, weatherproof cabinet finishes ensure that whatever vibe they choose, it will look fantastic for years to come—no matter what Mother Nature throws at it.
Now go out there and show those customers how to live al fresco the right way!
Happy Designing,
Travis
Director of Design, WeatherStrong Enthusiast, and Grill Master in Training
For more Trends with Travis, follow us on Instagram and stay connected @HomerDesignTools
